DECIDE TO CHANGE
The Path Forward
If we make the decision to change our habits, then the hard part is over. Now we can start to work on the HOW. Luckily, we don't have to re-create the wheel here. We can borrow, modify and expand on the work done before us as we develop our principles:
- Recycle, Re-Use, Re-purpose emphasis on everything
- Use renewable resources such as bamboo rather than pulp trees
- Incorporate biodegradable or compostable products
- Reduce or remove plastics completely
- Use packaging with the lowest impact
- Remove or reduce weight to reduce transportation costs & carbon footprint
The key is to create, partner or source with the end goal in mind- making habits sustainable and better everyday. It's not about perfection, it about the pursuit of it. It is why our motto is: Everyday. Better. We want people to feel good about doing the right thing. That way, they are likely to repeat it.
Based on our observations, the following focus areas are great places to start:
- Personal Hygiene
- Cooking, Cleaning and Home Environment
- Wearables & Textiles
- Outdoors
- Ritual foods & beverages
Each focus area is rich with opportunity to disrupt the status quo on plastics, packaging, shipping, ingredients, manufacturing and disposal. We intend to look at each potential area and break it down into small, manageable components. From this point, we can create products and services that strive to meet our principles.